Free LinkedIn publishing SOP

Get Access to the LinkedIn Pulse SOP

Turn a blog article into a LinkedIn Pulse article with a step-by-step process for choosing the topic, adding original research, writing, publishing, and promoting it.

9 steps, start to finish7-page PDFUse it for every article

CONTACT.SO / INBOUND ENGINEER

LinkedIn
Pulse Articles

Standard Operating Procedure
Start to finish.

  1. Pick the topic
  2. Settle the account and access
  3. Plan the hub and spoke
  4. Research and information gain
  5. Write the article
  6. Create the featured image
  7. Prepare the share post
  8. Publish
  9. Promote and track
THE COMPLETE PUBLISHING PROCESS

Get the free SOP

Instant access on the next page. We may contact you about implementing this for your business.

What’s inside

Give your writer or content team the full process, from choosing a topic to checking what happens after the article goes live.

01

Choose the topic before you draft

Use citation research, Ahrefs, and your existing content plan to decide which blog article to turn into a Pulse piece.

02

Give the article something original

Work through the research sources, heading structure, comparison tables, and visual requirements before sending the draft for review.

03

Publish it, then put it to work

Follow the account, formatting, link, and visibility checks. Then turn the article into supporting posts and track its search presence.

Ready to publish your first Pulse article?

Get the SOP